Blogs and SEO
Publications and blog articles
Create a publication, generate and edit articles, and publish them.
A publication is a blog. Articles belong to a publication, and each content language has its own publication.
Create a publication
- Open Publications (
/dashboard/brands/<brandId>/publications). - Create one and set its title and description.
- Open its settings (
/dashboard/brands/<brandId>/publications/<publicationId>/settings) for layout and domain routing.
If a brand has two or more publications, an article must say which one it goes to.
Write an article
- From the SEO pipeline: the usual path. See Keyword research to article.
- One-off: generate an article from a topic in Blogs (
/dashboard/brands/<brandId>/blogs), optionally in a saved voice. - Import: bring existing articles in from an RSS feed or a Blogger URL.
Open an article to edit the title, body, SEO fields, author, category and featured image.
Authors and categories
Set up Authors (/dashboard/brands/<brandId>/authors) and categories per publication. A category gets its own page at /blog/category/<slug>.
Publish
Publish to your own domain, or schedule the article. Your articles can also be pushed to external platforms such as WordPress, Medium or Substack once a connection exists.
Free plans can preview articles but not publish to a domain. See Custom domains.