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Keyword research to article

The SEO pipeline from seed keywords to clusters, briefs and published articles.

The SEO Command Center (/dashboard/brands/<brandId>/seo) runs research in stages. You review at each stage; nothing is written until you approve.

The stages

  1. Seeds: add 3 to 10 topic keywords that describe what you offer.
  2. Keywords: PostKing expands the seeds into a larger keyword set with intent and priority. Edit, exclude or delete keywords. Browse them under Keywords (/dashboard/brands/<brandId>/keywords).
  3. Clusters: keywords are grouped into topics. Approve the clusters you want to write about and reject the rest.
  4. Roadmap and briefs: each approved cluster becomes a brief with a structured outline. Open a brief (/dashboard/brands/<brandId>/seo/briefs/<briefId>) to edit it.
  5. Articles: approving a brief starts article generation.
  6. Publish: send the article to a publication, now or scheduled.

Good to know

  • Research and writing run in the background. Come back when they finish.
  • Each stage uses credits. Estimate the cost of keyword research before you start.
  • Set markets (country and language) for research under the SEO settings.
  • Before writing, PostKing checks for overlap with articles you already have so two pages do not compete for the same query.
  • Gap and competitor checks compare your coverage with existing content and with a competitor domain.
  • Articles can also feed side pages and comparison pages.

From an assistant

Ask: "Start SEO research for my brand from these seeds: ...", then "Show me the clusters", "Approve clusters 1 to 3", "Approve the briefs". Your assistant polls the background jobs for you.

Measure

Search Performance (/dashboard/brands/<brandId>/search-performance) shows traffic, queries and AI answers coverage.

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